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Apple ‘thrilled’ by early performance of its F1 coverage

Formula 1

Apple ‘thrilled’ by early performance of its F1 coverage

By Chris Medland - May 1, 2026, 4:07 PM ET

Apple has been thrilled by the way its new partnership with Formula 1 has started from an audience and coverage perspective, according to its Senior Vice President of Services Eddy Cue.

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